Google traduit ‘Zeitgeist’ de la manière suivante en français :

Difficile de trouver meilleur exemple.

Jugez plutôt vous-même en parcourant cette dépêche de Bloomberg:
Long Island Iced Tea Soars 500% After Changing Its Name to Long Blockchain


As with many of the recently christened crypto companies — a list that includes former makers of juice, sports bras and sofas — Long Blockchain so far has little to show for its aspirations. It has no agreements with any blockchain firms, and says “there is no assurance that a definitive agreement with these, or any other entity, will be entered into or ultimately consummated.”

Comme le disait un excellent groupe de slam français de la fin des années 90 : ” L’avenir n’est qu’un long passé. ”

Une chose est sûre, le ‘marketing guy‘ n’a pas changé d’un iota depuis lors …








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